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Research papers

Stipendienplatze in zehn instituten (German)

What is it that tends to make the professional education of the market researcher a problem? Well, there is no other difficulty than what quite normally is to be expected when a new intellectual profession is coming into existence. Suppose a method...

Catalogue: ESOMAR Congress 1966
Author: Elisabeth Noelle-Neumann
September 4, 1966
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Citation

Noelle-Neumann, E. (1966a, September 04). Stipendienplatze in zehn instituten (German). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/stipendienplatze-in-zehn-instituten-german-


Research papers

What causes contestants to participate in open contests? (German)

In recent years the open contest has evolved as a preferred method of sales promotion. In West Germany alone, advertisers have spent more than 100 million DM in the last three years for conducting contests. The range of problems within the area of...

Catalogue: ESOMAR Congress 1966
Author: Berend H. Feddersen
September 1, 1966
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Citation

Feddersen, B. H. (1966a, September 01). What causes contestants to participate in open contests? (German). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/what-causes-contestants-to-participate-in-open-contests-german-


Research papers

Possibilities of test marketing (German)

First of all the term "test marketing" is defined, and it is stated that the majority of all marketing problems can be solved without resort to test market surveys. The first main section deals with the test marketing of existing products. It is...

Catalogue: ESOMAR Congress 1966
Author: Armin Hbger
September 1, 1966
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Citation

Hbger, A. (1966a, September 01). Possibilities of test marketing (German). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/possibilities-of-test-marketing-german-


Research papers

Market research to develop Nescafé "new" And Nescafé "gold"(German)

This report is meant to be a case-study. It does refer to a series of tests, part of a many years' program, the aims of which were: a) to improve the existing product; b) to extend the assortment after having realised that segmentation of human taste...

Catalogue: ESOMAR Congress 1966
Author: Gregor Pohl
September 1, 1966
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Citation

Pohl, G. (1966a, September 01). Market research to develop Nescafé "new" And Nescafé "gold"(German). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/market-research-to-develop-nescaf-new-and-nescaf-gold-german-


Research papers

Construction of a marketing model based on consumer habits and attitudes (German)

We have made an attempt of producing a marketing model, which arranges the brand and product selection according to the requirement development of the consumer. Thus you would have an instrument, which would bring the maximum appeal to the consumer...

Catalogue: ESOMAR Congress 1966
Author: Herbert Steiner
September 1, 1966
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Citation

Steiner, H. (1966a, September 01). Construction of a marketing model based on consumer habits and attitudes (German). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/construction-of-a-marketing-model-based-on-consumer-habits-and-attitudes-german-


Research papers

The president's preface (English-French-German)

The role of ESOMAR, therefore, is to be the focal point of pioneers, those who have the faith and the enthusiasm to examine thoroughly their method a within a group of individuals who are ardent propagandist of market research in those national...

Catalogue: ESOMAR Yearbook 1963-1964
Author: Yves Fournis
June 15, 1964
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Citation

Fournis, Y. (1964a, June 15). The president's preface (English-French-German). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-president-s-preface-english-french-german-


Research papers

The president's preface (English-French-German)

The role of ESOMAR, therefore, is to be the focal point of pioneers, those who have the faith and the enthusiasm to examine thoroughly their method a within a group of individuals who are ardent propagandist of market research in those national...

Catalogue: ESOMAR Yearbook 1963-1964
Author: Yves Fournis
June 15, 1964
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Citation

Fournis, Y. (1964a, June 15). The president's preface (English-French-German). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-president-s-preface-english-french-german--258


Research papers

Speech by professor Ludwig Erhard, German Federal Minister For Economic Affairs, at the ESOMAR/WAPOR congress in Baden/Baden on September 11th, 1961 (German)

My purpose is to show that, in public opinion research, we must find the right formulation of questions and derive the right conclusions. Let me explain this with a few concrete questions. In Germany there is a lot of talk about prosperity, but...

Catalogue: ESOMAR Yearbook 1962-1963
Author: ESOMAR B.V.
August 1, 1961
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Citation

B.V., E. (1961a, August 01). Speech by professor Ludwig Erhard, German Federal Minister For Economic Affairs, at the ESOMAR/WAPOR congress in Baden/Baden on September 11th, 1961 (German). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/speech-by-professor-ludwig-erhard-german-federal-minister-for-economic-affairs-at-the-esomar-wapor-congress-in-baden-baden-on-september-11th-1961-german-


Research papers

Word of mouth and media (German)

This paper discusses a point of view often overlooked: The importance of being - as an advertiser - talked about. The most successful of advertising executives are sometimes Irked when research people come up with survey results Indicating what...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Author: Berend H. Feddersen
June 15, 1961
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Citation

Feddersen, B. H. (1961a, June 15). Word of mouth and media (German). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/word-of-mouth-and-media-german-